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Cloud Computing has become an essential technology for most businesses across the globe. 94% of all enterprises use cloud computing in one form or the other. According to a study, the total data on the cloud will be 100 Zettabytes by 2025.

We know that the three key cloud models are Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS).

What is IaaS Cloud?

Infrastructure-as-a-Service, IaaS is one of the key cloud service delivery models and it provides access to cloud resources as per the business’s requirements. The cloud service provider completely manages the cloud infrastructure in the case of IaaS. The users manage the applications, data, middleware, runtime, and the operating system while the cloud service provider takes care of virtualization, storage, networking, and hardware. With so many software products being offered in cloud-friendly and SaaS models, more ISVs and software companies are turning to IaaS for the benefits the model offers.

Let’s know more.

IaaS Uses and Benefits for Software Companies

1. Control Virtual Machines

Software companies can manage their platform at the architectural level with the adoption of the IaaS cloud model. These companies have complete control over the applications and the data along with the middleware and the OS without worrying about the memory, servers, and virtualization. It enables software firms to easily design and implement their own IaaS software from virtual machines. The organizations need not set up massive infrastructure as the hardware side becomes the responsibility of the service provider.

IaaS is specifically designed to meet the business needs of enterprise-level organizations. IaaS also offers significant benefits with the hybrid on-premises cloud.

Apart from such services, IaaS cloud providers have recently come up with IaaS+ services. These include useful services, such as messaging queues, databases, and others. Such services offer great utility for the software companies and add to the modularity of the organizations. For example, a cloud provider can manage the organization’s database while the employees can handle the raw code to create new software packages customized to the business requirements.

2. Scalability and Flexibility

The world of cloud products has lowered the exit barriers for customers . Consumers can switch products and tools more easily. In fact, this flexibility is one of the key value propositions of the cloud for enterprises. That apart, usage can also quickly peak and dip based on seasonal, opportunistic, and trendy events. For the products companies, this means customer growth can surge at times and drop at others. To maintain an edge cloud product companies must have scalability and flexibility in their services and operations. IaaS enables organizations to modify their infrastructure as per such changing needs.

3. Cost-Savings

Cost-savings are among the pivotal objectives for any organization. Software companies can benefit in this area with the adoption of the IaaS cloud model. These are challenging times for the software industry. With costs always being under pressure, limited budgets are being allotted to the IT infrastructure. IaaS can easily provide such businesses with cost savings in the setup and maintenance of the infrastructure. Even a new venture in the software space need not make initial investments in servers and storage with the IaaS model. This also significantly brings down the recurring maintenance costs.

Such cost-savings can be very productive for start-ups, and small/mid-scale software companies. IaaS provides a pay-as-you-go system to handle the costs according to budget constraints.

4. Innovative IT Support

IT support is an important functional area within any software company. With IaaS, software companies need not worry about server IT support. IaaS providers manage all these activities with the software company left only to manage the IT support on their specific applications and platforms. IaaS has brought this massive shift in the focus of IT support teams. IaaS has also significantly enhanced the efficiency of the infrastructure. It has also brought down the hardware support requirements.

5. IaaS and Information Security

Information security is one of the areas that software companies need to manage with the implementation of the IaaS model.

Software companies operating in the cloud need to have a special focus on data security. Data, for instance, constantly moves between on-premises and cloud resources. The absence of data encryption is one of the major loopholes enabling attackers to breach information security. The misconfiguration of cloud resources is another error by software companies resulting in the violation of information security and privacy.

With the IaaS model, the companies get control over the data sets and are accountable for managing the security and privacy of the data. Measures, such as data encryption, careful configuration, advanced access control, and continuous monitoring are essential to maintain information security and privacy.

In the End

Software companies can derive a massive range of benefits from the IaaS cloud. The cloud model offers flexible servers and dynamic storage with complete control over the applications and platforms. It is essential for companies to carefully manage the security of their data and applications to gain the most out of the IaaS cloud capabilities. Adopting IaaS can help software companies dramatically improve their flexibility, agility, and resilience. All that, while managing costs.

Schedule a Meet for any IaaS Related Services

Companies made the inevitable transition to cloud computing as it was scalable and required less infrastructure expenditure. All they needed was a remote virtual server that could be physically in a data center miles away or continents apart.

However, as the dependency on virtual servers increased, companies found it difficult and time-consuming to manage their software stacks in a distributed environment. It also started becoming expensive as developers over-provisioned server resources to manage traffic or activity spike, which went underutilized at most times.

To achieve a cost-effective and manageable solution, developers building cloud products or web apps started to turn towards serverless technologies.

Serverless computing enabled these developers to write and deploy code without worrying about the infrastructure. The code was run in a stateless container and was triggered during events such as a file upload or an alert, or during an HTTP request.

That’s not all; serverless technology allowed developers to build a complete stack of serverless applications and serverless frameworks that would drive how the serverless applications should be built. They could also build serverless databases. So, there was no pressure of provisioning or maintaining a database.

According to Gartner, more than 20% of global companies would have deployed serverless technology by the end of 2020.

However, what does it mean for business, and how is it beneficial to end-users?

Let’s explore to know more.

How Can Serverless Technologies Benefit Businesses?

1. Reduces dependency on backend infrastructure: 

   Developers are often bogged down by roadblocks such as provisioning, configuring, and managing backend infrastructure. Serverless technology removes that stress. It ensures that the developer focuses only on developing and deploying application code. The service provider looks after the provisioning, managing, and scaling of the infrastructure. There are two types of serverless computing:

   • Backend-as-a-service (BaaS): In this case, the developer does not have to create a backend for the databases, storage, authentication, etc. for each of the apps they build. They can link them all by using SDKs and APIs provided by the service provider. They can focus on the front-end and the user experience they provide.
   • Function-as-a-service (FaaS): In this case, the applications are separated into individual functions. The service provider manages the execution. This reduces the complexity of managing applications and improves productivity and agility in the development process.

2. Reduces overhead costs:

   Serverless technologies are, obviously, an apt solution for companies who want to cut their overhead expenses. It does not require the same level of maintenance or human resources as technologies dependent on servers.  In fact, since developers do not have to worry about building the infrastructure from scratch, they can focus on managing the front-end. The other advantage of adopting serverless technologies is that infrastructure is priced based on usage. So, if the code is not running, the company does not have to pay for it. They just have to pay for the number of executions and the memory usage. This also becomes a valuable benefit for the end-users of the product or app when it passes into their hands.

3. Scalability is events-based:
   

   Events in this context could mean uploading a new file or a video or an email being sent through an email sending service. These events change based on situations. Scalability cannot always be predicted. Hence, over-purchasing the server resources and underutilizing, while the norm, isn’t a viable solution. With serverless technologies, companies need not worry about scalability. The scalability depends upon an event. Every time an event occurs, a code is executed in response. This saves the company from spending on unnecessary infrastructure and resources.

4. Reduces latency:
   

   Latency issues are a nightmare for developers. Imagine an application taking hours to download a file or an image. The end-user might lose patience with the application. Especially in the context of today’s digital consumer, speed is critical. According to Walmart, even a one-second improvement in page load time can improve conversions by 2%. One of the reasons for latency is the distance between the client’s device and the server responding to it. However, serverless technology can address this issue. Serverless technologies thrive on edge locations that are close to the end-user. So, the information doesn’t have to travel far. This allows for faster exchange of information to fix the latency issue.

5. Faster go-to-market: 

   As the backend and other technical bottlenecks are taken care of, the developer can focus on writing the application code and deploying it. According to a survey by Dashbird, companies can save four developer work days by taking the serverless route. Even the delivery speed has reportedly been improved by 77% after using serverless technology. Developers also get time to experiment more and launch innovative products rapidly. This can add value to the business and give the company a competitive advantage over others.

How Can Serverless Technologies Benefit End-Users?

Considering that serverless technologies enable companies to experiment and create innovative products, there is an indirect advantage for end-users too. They are able to enjoy new features in their products quicker than before and with little or no latency issues, they are likely to experience a more seamless experience. Some serverless apps also offer client-side caching. So, even if there is no internet connectivity, the user can still enjoy the app’s experience offline. It’s fast, cheap, and more innovative. What’s not to like?

Notes of Caution:

Sophistication in product design and architecture have become crucial to ensure an appropriate coming together of the various elements to create a unified, seamless product or app experience for the end-users.

It’s also clear that the dependency on the cloud vendors increases as they manage everything from administrative functions to security. The internal teams lose some control over the technology and overall process. Obviously, it’s crucial to find the right vendor considering the criticality to the process.

But once appropriate care is taken, serverless technology promises to reduce operational costs and improve efficiency for great benefit and impact.

Distributed Cloud Computing has already made it to Gartner’s top ten strategic technology trends of 2020. New-age business processes are being designed to make use of distributed cloud infrastructure, applications,and databases to address modern workflows and their requirements. With the advent of advanced technologies such as distributed cloud computing, companies have accelerated the move away from their traditional ways of thinking and are now open to making the cloud central to their business strategies.

To accommodate a huge number of customers and growing volumes of data, traditional companies are now making the strategic shift by embracing the technology necessary for them to become cloud-driven companies. Clearly, cloud-native giants such as Facebook and Google have not only successfully adopted cloud, but they are visibly reaping the benefits of their cloud move. The sense is that to gain a competitive advantage in the market, companies have to scale-up their cloud strategy. And those who won’t make the move will stagnate, or worse.

This is a paradigm shift for many,which also means that there are a lot of questions to be answered before and after they adopt these technologies.

But the most fundamental question is, should companies care about distributed cloud?How can it impact their business!

1. Understanding Distributed Cloud Computing–
   With distributed cloud computing,you get computation, storage, and networking in a micro-cloud located outside the centralized cloud. Edge computing is a very good example of distributed cloud technology. Distributed cloud computing establishes computing, closer to the end-user,thus enhancing security.
   This distributed cloud model brings more agility, thereby giving enterprises better business outcomes.
2. Personalize Cloud Strategy–
   The biggest advantage of the distributed cloud is that it allows companies to diversify and still personalize their cloud strategy. The distributed cloud also allows companies to pick and choose the various capabilities of different cloud providers and solutions to align with their specific business needs.What makes distributed cloud so popular is that it gives immense flexibility to companies to be able to pick different cloud providers, solutions, and infrastructures depending upon the type of applications they want to address.
   So, while companies want to make this shift, they also need to prepare. They will need to make changes to the existing infrastructure to create robust connectivity between different modules of the cloud environment.
3. Prioritize Business intelligence–
   Talking about impactful applications, enterprises now want to weave business intelligence into their IT infrastructure and distributed cloud computing is supporting this move. They are focused on what more they can do with the data available to them. The distributed cloud allows the scaling of data storage and processing capabilities for companies. This is allowing companies to adopt and take advantage of other advanced technologies such as AI, Machine Learning, etc. This integration is helping companies to leverage business intelligence and predictive insights for enhanced profitability.
   Enterprises can now go beyond capturing their operational data and embed intelligence into their core operations, bringing in more agility and productivity. This intelligence also facilitates capturing interactions between the company and the customers to analyze and evaluate products, services, and the effectiveness of overall business functions.
   Going forward, the cloud is also likely to play a bigger role in shaping the overall IT strategy of companies. Offering a more collaborative IT structure; it can help bring together operations data and customer data to create a better product experience and an enhanced workplace experience too.
4. Data and enhanced Customer experience–
   While the cloud facilitates data-processing in real-time, it also enables functions that manage that data.
   Better data management can lead to a meaningful rationalization of the data foundation. Clean, current, accurate, consistent, and relevant data can drive strategies for enhanced customer experience. Data management helps drive agility in responding to the needs of the customer. It can help in understanding the various preferences of the customers, enhance response methods, and power the building of long-term business relations built on a more customized solutions’ approach.
5. Distributed Cloud and Security–
   While enterprises are looking at distributed cloud computing as a boon, some of the companies that still hesitate to adopt cloud are doing so due to some perceived security issues. Distributed cloud has data distributed over a large number of machines and networks, wireless sensors, mobile devices, etc. This scattered data can mean higher risks of security breaches and can make data security in the cloud more complicated than centralized systems.
   However, a lot depends upon the individual company data compliance stance, IT regulations, governance controls, and data security administration policies.Companies that can address security concerns with well-managed cloud computing infrastructure stand to gain, while still staying secure.

Conclusion:

IT is becoming the backbone of business performance. But businesses are looking at solutions that can simplify the complex nature of their IT infrastructure. They want to make IT incredibly manageable,driving better business outcomes. The distributed cloud makes it easy to integrate new technologies within a seemingly simpler IT infrastructure.

While enterprises are already looking beyond just capturing operational data; this method of cloud computing offers a lot more in terms of flexibility, convenience, cost control, and, most importantly,nurturing specific business applications like enterprise intelligence!
There’s no doubt that 2020 will be the year where enterprises will dive into the distributed cloud. The business case is just too compelling.

With cost savings being a key driver for cloud adoption, many organizations choose the public cloud to achieve economies of scale. Although the public cloud sector continues to attract enterprise customers looking for a combination of price economy and cloud productivity, many customers also look to run several workloads privately within a private cloud. Contrary to popular belief that public cloud platforms are the most economical, recent research suggests that private cloud solutions can be more cost-effective than public cloud infrastructures.

Why Private Clouds are Becoming Popular Again:

The continuous need for speed and efficiency of operations is making cloud adoption a priority for many businesses today. Cloud services enable modern organizations to break the barriers of traditional business operations and drive innovation at a rapid pace and in affordable ways. According to a study, public cloud adoption increased to 92% and private cloud to 75% in 2018.

Private clouds work better for large enterprises, especially if they operate in regulated industries or have workloads with sensitive data. With private clouds, organizations have more control over their data and enjoy additional security, compliance, and delivery options. Also, with the generational shift in IT management processes and practices, private clouds enable the millennial generation to adopt simplified tools and intuitive graphical user interfaces.

Why Public Clouds Aren’t as Economical as they Seem:

Containing costs is one of the main reasons for public cloud adoption. Other reasons are the access to on-demand resources, quicker time to market, easier product development, and the ability to scale to meet varying needs. However, many organizations do not realize that public clouds are not always the bargain they expect and that they may not deliver the promised cost savings. Although public clouds help organizations grow revenue and increase productivity, with scale, the costs can mount rapidly, without the expected savings accruing to the business.

Also, in order to move workloads to the public cloud, organizations must consider the potentially high cost of re-architecting and re-coding applications. This is significant when compared to the relatively minor premium incurred in maintaining a private cloud. This certainly busts the myth that public clouds are always the cheapest option.

Making Private Clouds Economical:

Although the private cloud has often been touted as the right choice for organizations with mission-critical requirements at a premium price, this is not the full story. There are several ways in which private clouds are more economical than public clouds. 41% of organizations claim to be saving money using a private cloud instead of a public cloud – in addition to the perceived benefits of ownership, control, and security.

• For organizations that have the expertise to manage a large number of servers at a high level of utilization, private clouds can offer a total cost of ownership (TCO) advantage.
• Organizations that use capacity-planning and budget-management tools can achieve substantial economies of scale. Capacity-planning reduces costs by ensuring the hardware is being utilized with as little waste as possible. And budget-management enables consumption and expenditures to be tracked with the goal of reducing waste and optimizing spending.
• High levels of automation an also reduce manual tasks, allowing administrators to devote more time to other critical tasks. Organizations can increase labor efficiency by having access to qualified, experienced engineers. They can reduce operational burdens with the outsourcing and automation of day-to-day operations – high levels of automation drive down management costs significantly.
• Another key consideration is how organizations utilize cloud resources. Since TCO of a private cloud is directly proportional to its labor efficiency and utilization, for self-managed private clouds to be cheaper, utilization and labor efficiency must be relatively high. If the infrastructure is only used to about 50% of its capacity, the cloud administrator will need to manage a large portion of the infrastructure to achieve a TCO advantage.
• Lower costs can also be achieved by maximizing software license use. If licenses are based on CPUs, organizations can achieve improved license utilization by hosting a large number of virtual machines per CPU in a private cloud as compared to a public cloud where each virtual machine needs to be licensed separately at increased costs.

Choosing What Works Best:

In order to get the most out of their cloud investment, organizations must have a clear understanding of what works best in various cloud scenarios and what does not. They need to get past common myths and public hype around the “public vs. private cloud” debate. Enterprises looking to adopt the private clouds need to deploy it for large projects with high utilization and labor efficiency, using the right license model and the right combination of tools and partnerships to achieve economies of scale.

According to a study, even if the public cloud were to cost half as much as the private cloud, enterprises would migrate only 50% of workloads. This suggests that no matter how economical the public cloud may seem, organizations will still have other compelling reasons to use the private cloud. Organizations can also opt for a multi-cloud strategy to avoid vendor lock-in and leverage the best attributes of each platform. According to a report, 81% of enterprises today have a multi-cloud strategy. We have written previously about the multi-cloud and when it may be right for you. Go ahead, hop across there is that’s the next set of questions in your mind.

The developments around cloud computing just seem to keep coming. With the cloud computing market expected to reach $411 billion by 2020 according to Gartner, the sheer degree of adoption is massive. For organizations, the world over experiencing challenges of market dynamism, competition, and customer demands, cloud computing is helping them to be responsive and relevant.  With cloud computing spending expected to grow at 6 times the rate of IT spending from now through 2020 according to Gartner (again!), there is a high likelihood that you will, sooner or later, consider moving to the cloud (i.e. if you haven’t already!) When you decide to migrate to the cloud to streamline your processes, boost collaboration, and increase accessibility, you will come across a variety of cloud models such as private, public, community, or hybrid, and cloud offerings such as IaaS, PaaS, or SaaS, as well as cloud architectures such as the multi-cloud. So what is the multi-cloud?

The Growth of Multi-cloud

As cloud computing becomes more and more mainstream, the introduction of new and innovative cloud technologies is inevitable. Although cloud computing started with the placing of workloads on a single cloud – whether private or public – the hybrid cloud quickly became a more attractive option because it gave enterprises more choice over storing their critical and not-so-critical data.

Soon enough, more and more vendors got into the public cloud business – starting with Amazon, and then Google and Microsoft, and now several others as well. Each has their own set of features and capabilities. Organizations were soon spoilt for choice. With such a variety of viable public cloud options, enterprises began to mix them together, both through formal architectural processes and through shadow IT. This signaled the emergence of Multi-cloud strategies.

A lot of times, the terms multi-cloud and hybrid cloud are used interchangeably. But the fact is, they are quite unlike each other.

• While the hybrid cloud usually consists of a combination of a private and public cloud, the multi-cloud uses more than a single public cloud
• A hybrid cloud environment refers to different deployment modes (public or private), while a multi-cloud environment refers to services from multiple cloud providers.
• The multi-cloud enables organizations to avoid dependence on a single public cloud provider – so they can choose to opt for specific services from different public cloud providers and get the best of all their features and benefits.

When is multi-cloud strategy Right for You?

A typical multi-cloud infrastructure allows for the distribution of cloud assets, software, applications, and resources across several cloud-hosting environments. With a typical multi-cloud architecture utilizing two or more public clouds (and in many cases multiple private clouds as well), the reliance on any single cloud provider is eliminated. The benefits of a multi-cloud architecture include choosing price-competitive and feature-rich cloud services from different providers, avoiding vendor lock-in, improved mitigation against disasters, and increasing performance and redundancy.

Many organizations think they can multiply benefits from multi-cloud environments (with the assumption that if they can benefit from one cloud, benefits will multiply if they use multiple clouds!).  But that’s not always the case. It’s not all straight-forward though -there are some specific factors to consider too. Although many businesses can benefit from it, especially those looking to improve reliability, protect privacy, remain flexible, and optimize the cloud experience, a multi-cloud environment is not for all organizations. A multi-cloud strategy makes sense only if:

• You operate in countries where laws, regulations and corporate policies require enterprise data to physically reside in certain locations. For example, a healthcare organization can choose from multiple providers’ data center regions or availability zones to improve performance and reduce latency.
• Your business and technical goals require you to leverage price-competitive cloud services. For instance, an automobile manufacturer can take advantage of the speed, capacity, and cost benefits of the storage and workload requirements offered by a particular cloud provider in a particular geography.

• Your business relies on critical data where data loss or downtime due to a localized component failure in the cloud can have severe consequences. For example, a stock exchange can leverage a multi-cloud environment to ensure round-the-clock availability of data, reduce the likelihood of data loss, or shutdown, and eliminate business interruptions.  
• You operate in a business environment where responding quickly to changing business requirements is critical for business survival. For instance, retailers who experience sudden spikes in demand during the holiday season can accommodate unexpected surges and meet demands in a more flexible and reliable manner.

Make the Most of Multi-cloud

In a world of constantly changing business requirements and customer preferences, organizations have to embrace the cloud in order to thrive and grow. Deciding to move to the cloud can be critical in improving business flexibility and agility. In that situation, choosing a multi-cloud environment can allow you to get the best features of multiple cloud service providers -a win-win all around.

The Rise of the Hybrid Cloud – What’s Driving Global Adoption

Cloud computing is no longer just a buzzword. According to reports, the total global public cloud market will be $178B in 2018. The explosion in data sources in recent years and the pressure to use that data meaningfully has driven a further rise in cloud computing. Although the public cloud is comparatively cheaper, there are concerns about security; and while the private cloud offers high levels of security, the cost is substantially more. Therefore, a majority of organizations are looking to opt for hybrid clouds, so as to leverage capabilities of both the private and public cloud. In a highly competitive business environment, hybrid clouds are extremely sought after; this strategy allows organizations to deploy workloads through a mix of cloud variations, with various degrees of integration between them.  

The Rise of Hybrid Cloud

Enterprises are moving away from on-premises data center systems and are reallocating budgets on IT infrastructure for deployment in cloud environments. Spending on cloud services demonstrates just how rapidly usage has grown; according to IDC, cloud services spending will reach a whopping $266 billion by 2021. Although a shared public cloud offers the convenience of easily scaling infrastructure up and down on-demand, concerns about privacy and security within a shared tenancy arrangement are widespread. That’s where a hybrid cloud comes into the picture; it offers the right mix of IT infrastructure services to meet specific scalability, control, performance, and cost requirements.

A hybrid cloud architecture offers the best of everything: top-notch security for critical workloads (such as financial data and intellectual property), and high performance to run common business processes (such as marketing, and human resources). These cloud services operate independently of one another, although they integrate with each other at various levels. By enabling workloads to interoperate across heterogeneous cloud environments, hybrid cloud bridges data silos, allowing organizations to seamlessly conduct business.

Business Drivers

Hybrid cloud is a coming together of multiple individual cloud infrastructures that remain distinct but are tied by technology that allows data and application portability. The Hybrid cloud takes advantage of the quick provisioning capabilities of the public cloud while also keeping the security and control of private cloud solutions. With Markets and Markets expecting the hybrid cloud market to be $91.74 billion by 2021, the model is being adopted by numerous organizations looking to leverage the direct benefits of both a private and public cloud environment.

• A major reason why enterprises opt for a hybrid cloud is security. Using both private and public clouds in tandem allows them to pick and choose which data and services they want to keep in the private cloud for added security, and which in the public cloud.
• The hybrid cloud offers the much-needed on-demand scalability that helps organizations manage any unexpected surges in workload. By enabling workflow automation, organizations can ensure resources can be made available when needed, giving them much-needed agility to efficiently run their business.
• Hybrid cloud offers the ability to host environments in the public cloud and link them on demand to mission-critical data stored in private clouds, allowing businesses to ensure high performance of applications while simultaneously safeguarding sensitive data from prying eyes.
• In a highly competitive environment, improving time to market is every organization’s goal. The hybrid cloud environment improves the speed of deployment of applications and services, enabling organizations to offer products and services quickly.
• Hybrid cloud offers significant advantages in terms of disaster recovery. Although a private cloud would offer total control over data and recovery timelines, it also presents the problem of a single failure point. By migrating at least some of the recovery workload to public servers, companies can get the benefit of speedy restoration while decreasing the chances of complete system breakdown.

The Future of Hybrid Cloud

Hybrid cloud migration is rapidly becoming commonplace across industries due to the benefits of improved security, better cost control, and enhanced disaster recovery. Hybrid cloud will see an upward trend in a variety of industries: in the financial industry, it will help organizations ensure minimum downtime, in the healthcare industry, it will help organizations in limiting information and in the retail sector, it will help in substantial cost savings by scaling resources based on surges in demand. If you’re looking to migrate to the cloud, take a step by step approach in order to realize the benefits of the hybrid cloud in your ever-evolving IT landscape.  

Online retailers are rolling up their sleeves in preparation for the holiday season that is practically upon us. According to a report by IBM online sales have increased by 21.5%, of which 57.2% are mobile shoppers. Global online sales in this period are projected to touch 8.8% of the total retail spending in 2018, a considerable sum when you consider that the industry is geared to haul in $2 trillion in 2017.

That being said, online retailers have their work cut out for them to avoid becoming that bad headline during the blockbuster season. In the past, we have been witness to many such incidents where established retailers buckled under the pressure of high traffic during Black Friday and Cyber Monday sales. In 2016 we saw the Macy’s website succumb to the holiday e-traffic on the second biggest online shopping day of the year, Black Friday. The year before it was Target and Neiman Marcus, and Best Buy in 2014. Clearly, performance is of strategic importance for eTailers as almost 67% of Millennials and 6% of Gen Xers prefer online shopping to in-store shopping. As time and performance become the ultimate currency, here’s a look at why the Cloud is all set to rule the eCommerce shopping season to help the eTailers pass this stress test.

1. Speed and Performance:
   The cloud is built for speed and performance and the consumers of today look for just these qualities in an online store. Consumers are looking to access the products, assess and compare them and to proceed to complete the check-out in the shortest possible timeframe. Any lags here, whether it is to load pages or to complete the transaction is only going to lead to cart abandonment. The cloud servers and platforms are designed to give eCommerce sites the advantage of speed with optimal performance.
2. Scalability:
   An eCommerce store has to be ready to handle seasonal spikes in heavy traffic, especially during the special sale days. The cloud gives an eCommerce store the capability to increase their capacity, in terms of the bandwidth, storage, CPU etc. on-demand, when the eTailers need it. This gives eStores the capability to scale up to cope with the increase in traffic and scale back down when the holiday rush is over. Cloud servers bring operational agility to eCommerce stores and allow them to deal with high traffic much faster than in-house applications or servers.
3. Security:
   Delivering a secure shopping experience is of paramount importance for eTailers. A number of high-profile data breaches and vulnerabilities have impacted consumer confidence. This means that eCommerce vendors have to ensure that they take all the necessary steps to deliver a secure shopping experience to their consumers. Leveraging cloud managed services, eTailers can easily manage vulnerabilities as the software gets updated automatically regularly. This immediately eradicates vulnerabilities from legacy applications.Additionally, now cloud platforms have their own vulnerability scanning and intrusion detection, and prevention measures which increase the security of the eCommerce platform. The cloud also helps in data protection since all the data is stored securely on the cloud servers. Most cloud providers go for ISO 27001 certifications and various types of security audits to make their solutions more secure for their customers. This allows security layers to be implemented at application, facility, and network levels, thus ensuring complete data protection.
4. Disaster Recovery:
   The cloud gives eCommerce stores great disaster recovery capabilities. If an eCommerce website is hacked or if the server develops a fault, the consequences would be enormous especially during the holiday season. However, with the backup and recovery solutions provided by cloud server, eTailers can rest easy. The disaster recovery solutions are easy to implement, cost-effective and use the expertise of the cloud hosting company, making the cloud even more attractive for eCommerce.
5. Greater control and reduced burden:
   One of the greatest advantages that eCommerce stores get with the cloud is that of greater business control. They can reduce the hardware burden, the time and money spent on making software upgrades and their dependence on IT. The cloud gives retailers the flexibility to seamlessly integrate with third-party solutions (ERP, CRM etc.) that often go hand in hand with robust API-driven integration. Product upgrades and changes to the eCommerce sites can be done easily across devices. This helps eTailers improve conversion rates. By leveraging Cloud testing, eTailers can determine how their site will respond under a load based on a set of defined parameters, and from a variety of virtual device types, including smartphones, tablets, and desktops. Along with this the cloud also helps eCommerce sites respond to issues and bugs faster and also provide a connected digital experience across all devices and channels.

Along with getting their marketing plans ready for the holiday season, eCommerce sites have to make sure that this time around they are ready to face the holiday rush. In the growing eCommerce landscape, hope is not a strategy. So, instead of hoping for a good holiday run, prepare for one by leveraging a robust cloud solution to ensure great site performance. Do this to set the cash registers ringing this holiday shopping season!

Today organizations across the globe are leveraging the cloud to boost innovation and productivity within the enterprise and consequently improve their profitability as well. Gartner called the cloud one of the top technology trends back in 2015 and now expects cloud adoption to be worth USD $250 billion this year. Use-cases are also constantly evolving. While the cloud has for long been used to host business applications, given that issues such as security have been mitigated, product development is the cloud is now becoming the new normal.

IT-driven organizations now need the flexibility to work flexibly with a diverse array of technologies that are easily customizable and allow for easier integration. This need for speed and modularity has propelled the rise of SaaS or cloud products that have shaken up traditional development approaches. The traditional, monolithic style of product development has been forced to undergo a radical overhaul. Organizations today need to be more agile and responsive. They must ensure that they reduce their time to market and release features faster while creating new foundations that allow integrations and continuous deployments. In this blog, we look at how the cloud has given product development, and launch a new age facelift.

More value and Less pain:
With the cloud, product development organizations today can save themselves the pain of managing and maintaining complicated and time-consuming tools and technologies. Cloud products generally employ a common hardware infrastructure, are served from a common software instance and, often, use a common code base. This has made product development more cost-effective, manageable, and maintainable.

Speed of Development:
The traditional software development cycle has been thought of as long and time-consuming. Here the product must go back and forth amongst development, QA, and deployment or operations teams before it is finally ready for release. Clearly, such long development cycles have no place in today’s business environment that demands work to be done at light speed. Businesses should make sure that they release upgrades and patch fixes faster so that they can remain relevant in today’s competitive market place. Software development cycles have become crunched, teams have become cross-functional, release cycles have become shorter, and MVP-like iterative development has become the norm. The cloud makes the software development cycle more efficient as developers can just focus on building, testing and deploying the application and do not have to worry about the infrastructure demands.

Collaboration:
Cloud product development gives software engineers the benefit of real-time collaboration which ultimately helps in developing a superior product. Unlike traditional software development teams, software development in the cloud does not take a siloed approach and provides developers the capability to collaborate real-time in a distributed environment without worrying about customizing or upgrading existing tools or installing new tools.

The Importance of Testing:
While traditional software development used testing at the end of the development cycle, cloud product development places testing at the core of development. This change in the development methodology helps in building a product incrementally, in lesser time and with fewer defects. Since a cloud product is used by multiple users, testing application performance in conjunction with the shared resources becomes central to ascertaining application performance. In addition, testing for SLA adherence, interface backward compatibility, multi-privilege tests etc. become essential. Development and testing are brought much closer together.

The Changed Launch:
Product launches too have changed considerably in the age of the cloud. Testing product concepts has become much easier for one as information generated from connected systems can be accessed from anywhere and anytime.

Product launches have also become more fast-tracked. Platforms, frameworks, and backend services are all offered as a service under the cloud umbrella and hence developers do not need to spend time focusing on getting these in place before they get working. The cloud has also helped address the problem of capacity planning for organizations and development teams. Applications can scale easily so developers can make updates and releases without worrying about additional infrastructure investments or setting up additional computing resources. Load balancing has become easier with the cloud and has taken outage worries away with the help of load balancers and content delivery networks.

It can be said that with the cloud, product launches have become faster and easier as some of the major pain points that plagued development teams in the past have been removed.

Today organizations have turned to the cloud to optimize their development process, lower their application maintenance and operations costs, and to improve their cost efficiency. In the process, software product development and launch too have got a much-needed facelift.